1. Research and Feasibility Study

• Assess Needs: Gather data on current search and rescue capabilities in Bulgaria. Identify gaps and specific needs for single and twin-engine helicopters.
• Cost Analysis: Estimate the costs for purchasing, maintaining, and operating the helicopters. Consider training and support staff.
• Legal and Regulatory Framework: Understand any legal requirements for operating helicopters in Bulgaria, including certifications and safety regulations.

2. Stakeholder Engagement

• Identify Key Stakeholders: Connect with government agencies, NGOs, and community leaders involved in emergency services.
• Build Partnerships: Form alliances with organizations that share similar goals, such as aviation clubs, rescue organizations, and local businesses.
• Engage the Public: Hold informational sessions to educate the community about the importance of a search and rescue service.

3. Campaign Development

• Define Your Vision and Mission: Clearly articulate the purpose and goals of the campaign.
• Branding: Develop a strong brand identity, including a logo and tagline that resonates with your target audience.
• Create Campaign Materials: Prepare brochures, presentations, and a website to promote your initiative.

4. Funding Strategy

• Identify Funding Sources: Explore government grants, EU funding, private investors, and crowdfunding options.
• Create a Budget: Develop a detailed budget outlining all costs and expected revenue.
• Sponsorship Opportunities: Approach businesses for sponsorship deals in exchange for branding opportunities.

5. Marketing and Outreach

• Social Media Campaign: Utilize platforms like Facebook, Instagram, and Twitter to raise awareness and gather support.
• Press Releases: Reach out to local and national media to cover your initiative and highlight its importance.
• Community Events: Organize events, such as fundraisers or informational workshops, to engage the public.

6. Implementation Plan

• Timeline: Create a detailed timeline for the campaign, including milestones for fundraising, community engagement, and helicopter acquisition.
• Team Roles: Assemble a team with defined roles (e.g., fundraising coordinator, marketing specialist, community liaison).
• Monitoring and Evaluation: Establish metrics to evaluate the success of your campaign and adapt as needed.

7. Launch the Campaign

• Kickoff Event: Organize a launch event to generate excitement and momentum around your initiative.
• Continuous Engagement: Keep the community informed about progress and milestones through regular updates.

8. Post-Campaign Evaluation

• Assess Outcomes: After the campaign, evaluate its success against your initial goals.
• Report Findings: Share the results with stakeholders and the community to maintain transparency and trust.

9. Long-term Sustainability

• Maintenance Plan: Develop a plan for the ongoing operation and maintenance of the helicopters.
• Community Involvement: Continue engaging the community to ensure ongoing support and funding.