Светът на Basel World

About This Project


The place where the best meet in order to protect the Swiss watchmaking tradition

Baselworld is the most important fair and show, which imposes new trends for the watch and jewelery industry. It starts from 17 to 24 March naext year and brings together about 1,500 international brands in Basel, Switzerland, using annual platform to present their latest creations and innovations. This year, in its near 100 years of history, it felt that there is the need to deal effectively with a threatening trend for the Swiss national tradition of watches – expensive electronic watches like APPLE, that exceeded the prices of expensive Swiss watches over 10,000 Swiss francs. Nobody, not even the best specialists, have not imagined in previous shows that this day would come. But the Swiss industry quickly reacted to this challenge in partnership with the US company’s competitors and Brand №1 in the world. It was incredible excitement to see the best in the world, their representatives and world celebrities, and now introduce you to their way of solving problems and breaking the boundaries.

In response to these challenges, TAG HEUER, GOOGLE, INTEL and made with smart clock powered by Android Wear Technology and Intel. The collaboration was announced on the first day of the exhibition Baselworld.